Today sees the official launch of Wild & Gorgeous. Formerly Ilovegorgeous , a brand synonymous with whimsical yet mischievous clothing for girls, with the most enchanting occasion wear going. Well this time round the boys are invited to the party.
True pioneers in independent retail & born as a genuine ‘kitchen sink’ business in 2006, Designers & Founders Sophie Worthington & Lucy Enfield have embarked on this new direction with thanks to Crowdfunding which included the opportunity for its’ loyal fanbase to invest in equity shares (from as little as £10). Having more than doubled their target, the launch is set to go with a confetti strewn bang.
The brand retains a vintage aesthetic yet is utterly fresh, modern & playful across its collections. With inspiration this Season taken from a fantastical mix of Oriental jewel hues with a hefty dose of glittering Glam Rock & funky faux furs; Martial Arts influences reign supreme – butterflies,tigers & dragons, oh my! – to 80s Punk plaids & sturdy denims. These are clothes that your kids will want to wear & have adventures in.
If you’re looking for something original or special, Wild & Gorgeous is guaranteed to fit the bill. Naturally, its prices reflect the premium design details, fabrics & craftsmanship. The pieces are an investment with longevity & heart – pieces that tell a story. The incredible accessories line would be a great way to add a little dose of that magic to the everyday with a wide array to choose from for under £20. As my daughter Poppy’s hair is (finally) starting to grow in earnest I have been indulging in grosgrain bows, sparkly clips & funky headbands to transform & co-ordinate her outfits for as little as £4.
WIN! Share your own Wild & Gorgeous moments by tagging your Instagram, Twitter or Facebook photos with #MyWildChild @wildandgorgeousuk for the chance of appearing on their page and winning a £50 gift voucher.
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With thanks to Wild & Gorgeous for the imagery & kind invitation to their launch party. S x