You’ve probably walked past it in recent years but trust me, Warehouse is worth more than a passing look. It’ll make you stare. It may possibly make you lose your underwear in surprise.
A couple of months ago, I needed an outfit for a Wedding party. Not any party mind, essentially a Festival/Rave style event in a warehouse space in East London’s Hackney Showroom. I needed something that I’d be able to move easily in (I was intent on making shapes), wear with accessories I already owned & that I’d feel comfortable in. Most importantly, it had to be something I’d wear again. Far too many once-worn party frocks hang redundant, not just in my closet but the wardrobes of women everywhere. In my mind’s eye, I envisioned a Jumpsuit.
I’d just had a fruitless search in one of the High Street giants & felt old (I’m only 31) & disillusioned with the inappropriate amount of toned flesh required (I’m a Mum) to showcase the designs I did favour. The answer was staring back at me ‘Warehouse’ directly opposite- I took it as a sign (see my warehouse party brief) & ventured inside on a whim. Little did I know, at the time the brand was undergoing an astonishing transformation & the very thing I’d been looking for was simply a piece of the design puzzle yet to be unveiled.
I’d grabbed a couple of dresses to try when I came across this ‘Culotte Jumpsuit‘. The first thing I noticed was the feel of the fabric – weighty but with fluidity. It felt premium- instantly reminding me of a Jil Sander shift dress I have in a similar material. On checking the fabric content & care details I was amazed that it was mostly Polyester; synthetic fibres have come a long way. It fitted perfectly & the pictures do little justice to its tactile quality & darted drapery.
It’s also looked great paired with flats (Birkenstocks & Converse so far), with a T-Shirt over it & layered up with a leather Biker. There’s also a green version which I’m tempted to invest in for upcoming events; I’ve got a 70s themed Hallowe’en Party soon so am thinking of adding lots of glitz & big hair for a Studio54 vibe.
Now, this is just one garment that I’m singing the praises of. I was going to compile an Edit of my favourite pieces from the new collections but there’s honestly not much that I wouldn’t wear or know someone who would (this isn’t sponsored content, just public service!) You may have seen the new Campaign imagery which is very Fashion forward & striking; Personally, I adore its playful & eclectic vibe. Nothing too ‘matchy’ & relaxed layers of bold prints & textures. You also may have read about that Shearling coat retailing at a Designer price – do not be deterred. Take reassurance in the creative credentials & that this British brand means business. Under the new leadership team of Emma Cook – Designer of urban cool casual & known for her amazing prints, & Alasdhair Willis – Brand supremo of Hunter & Husband of Stella McCartney, I’m excited to see & wear more of #TheNewWarehouse.
I urge you to visit their re-vamped website or better still, one of their stores. I’ll eat my knickers if you don’t find something 😉
NB: There’s currently a SALE with up to 50% off
5 thoughts on “Ware it’s at”
No need to eat your knickers- I want a lot of things there!! Love that culotte jumpsuit, suits you times a thousand xxxx
Thank you, H! So impressed by the new direction. I’ve always been a fan of the other ‘W’ for high-end High Street but there’s strong competition for my affections now! S x
I’m going shopping next week with a gal pal- I think I’ll be heading to Warehouse! x
I have this exact same jumpsuit! I live how you’ve styled it here!! I’m 36 and find many if the high-street retailers make me feel old but not Warehouse. I think it’s my absolute fave British retailer. Their collections are always on point and the prices are pretty reasonable. Win, win!
It’s definitely not just us; the more people I speak to often feel alienated by the stores themselves & prefer to shop online. I like the physical Retail experience- if it’s done right, of course. I always enjoy shopping at Whistles, Reiss, Jigsaw, COS to name a few that do just that & I’m thrilled there’s a new (old) kid on the luxe end of the High Street!