Parlez vous Francais? No, me neither. I’ve got more in common with Del Boy than Kristin Scott Thomas; more Frank than Franc but am hoping one day I’ll get an A+ for effort.
My love affair for a French phrase sweatshirt began back in the ’80s. Somewhere between the sleeves of a memorable lilac number adorned with petite fille (named ‘Josephine’ &, most notably for me, ‘Sophie’) & a-n-y-t-h-i-n-g from Ton Sur Ton. I then got a little lost in translation with The Sweater Shop & [insert any sports brand] BIG logo styles up to my early teens before abandoning anything emblazoned altogether; feeling too much like a walking billboard. Too gauche.
Flash forward a few *ahem* years & the slogan sweatshirt is now an essential part of my everyday wardrobe. Comfortable, easy & nonchalant, non? With slogans, mottos & catchphrases galore right now from High Street to High end, on everything from t-shirts to accessories; it’s the sweater that has the most staying power. The yellow jersey of the pack.
Trends are fun but if they have longevity & are just plain useful, so much the better. You won’t be hard pressed to find a (literally) statement piece out there, so I’ve compiled an edit of sweatshirts specifically with a French flavour (a nice sweaty Camembert, yum). Slightly less shouty than something spelled out in English – unless of course you are actually French, then I apologise*.
Indie & Pop Picks
1. (£30) & 7. (£16.80 SALE) Joanie Clothing
2. (£65 SALE) & 12. (£79) Whistles
3. (£50 – with £10 going to Loved&Found Charity) Selfish Mother
4. (£14) F&F Clothing
5. (£71.25 SALE) & 6. (£95) Etre Cecile
8. (£65) French Connection (Menswear)
9. (£28.80 currently in Price Match at JL) Oasis
11. (£25 – 25% discount with code ‘BIG25′) La Redoute
14. (£45 – online exclusive) Sugarhill Boutique
15. (£295 – but get a 20% discount via Wardrobe Icons exclusive event) Bella Freud
How to wear it
Anything (& almost everything) goes. They’re tres useful! I’ve had my Whistles versions for about 4 years now & worn them countless times – both have stood the test of time & endured through Motherhood (read: weaning). Ironically, I tend to wear my ‘Jolie’ one when I’m feeling less than pretty. That’ll be the British humour.
Indie & Pop Petit Picks
If you want to dress your kids as Mini Moi, I’ve found a fab selection, mostly from La Redoute (all currently 25% off with ‘BIG25’) except for the styles ‘Bon Voyage’ here & ‘Voila’ here.
Typically, the sun is shining as I write this but these are more than fair-weather-friends & the best time to shop for A/W clothing is now. I’ll post some outfit pics *gulp* over on my Instagram account @sophosborne when the temperature inevitably drops again to show you how I’m wearing mine.
*Classic Britishness right there. NB: All definitions were c/o Google, so if you notice any errors please do let me know!
One thought on “French Dressing: Slogan Sweatshirts with a (vive la) difference”
Oh I love French style, side note- always like navy and blue together. Slogan sweats (just mis-typed and it came up as swogan, maybe a new name for them?!) are all time faves too xxx