Welcome to ‘Indie‘ (Independent) & ‘Pop‘ (Popular or Commercial)* by Sophie Osborne.
Think of me as somewhere between Mary Portas & Mary Poppins.
Living a London lifestyle without the Post Code or Pay Cheque.
On a mission to seek out conscious, chic & canny style for families from the best in independents & High Street stores.
The way we shop has changed. The Internet has become our High Street & Marketplace. I believe it is still possible to consume with conscious & convenience. I also believe in loving where you live & embracing local life, wherever that may be.
I now live in a Town in Cambridgeshire. It’s just been named as one of the Top 5 UK ‘Cinderella Towns’ – that sounds so pretty but life’s no fairytale. We used to live in Cambridge itself but were simply priced out when it came to finding our ideal Family Home. Before that we lived in London (N1 postcode, same story).
At first it felt like we’d had to settle for second best, to head back to the area where we started from, but now we feel truly settled. I think having a sense of home & community are especially important when you have a family.
My perspective has changed since becoming a Mother & that has influenced the way in which I shop. It has completely changed the way I live.
I’ve always been a seeker, a spender – ‘Soph’ is an anagram of ‘Shop’ – & a sharer. I’ve certainly got a taste for luxury but it has to have longevity. I’m eagle-eyed when it comes to sourcing cheap yet chic finds & budget alternatives.
Via indieandpop.com I’ll be highlighting & championing an edit of :
- Fashion & Style – Womenswear & Childrenswear focus
- Health & Beauty – Eco credentials & indulgent little luxuries
- Home & Family – Decor, Food, Entertainment, Activities & Culture
- Local Lifestyle – Cambridgeshire & beyond – ideas for wherever you are
My ethos is BUY LESS, BUY BETTER or BUY SMARTER
My aim is a realistic, useful & honest guide.
This also applies to my own photography – no filters, just lighter & brighter. If I’m working with a Photographer it will be clearly stated (& pretty obvious).
*NB: Not to be confused with ‘IndiePop’ A genre of alternative music. More melodic than its relative IndieRock. Think: Belle & Sebastian, Feist, Florence & The Machine, The XX, Arcade Fire, St.Vincent artists who, incidentally, I’m a fan of too.