It’s easy being GREEN at ARKET, the latest store launch from the H&M Group. Photo by Sophie Osborne

I can’t remember the last time I felt this excited about a new chain store launch. Hailing from the stable of one my ultimate High Street heroes, H&M (I still call it Hennes), I’ve been awaiting ARKET‘s arrival to UK shores with excitement; signing up to the Mailing List as soon as I heard the first whispers of the concept online.

I made it down to the shiny new store on Regent Street, London at the first opportunity. It didn’t disappoint. I’m already planning my visit to the newest (& even bigger) Long Acre branch.

Continue reading →