H&M have been leading the High Street in the right direction when it comes to sustainable style for a while.
Fast, fun fashion & throwaway ‘bargains’ are an easy shopping habit to form particularly when shopping for our kids. It’s also an easy habit to break. Yes, children can/do grow like weeds & inevitably their garments double up as splashbacks for all manner of stains, but a bit of clever consumption can go a long way & still be kind on your purse.
You don’t have to look further than the High Street to find truly lovely pieces that are going to be worn repeatedly then passed on to siblings & friends, re-sold, donated or recycled*.
INDIE & POP 