childrenswear, fashion, Kids Fashion, Motherhood, Womenswear

French Dressing: Slogan Sweatshirts with a (vive la) difference

French Slogan Sweaters

The loose definition of effortless cool. ‘Mon Cheri’ c/o Joanie Clothing / ‘Jolie’ & ‘Joie de vivre’ (old styles) Whistles

Parlez vous Francais? No, me neither. I’ve got more in common with Del Boy than Kristin Scott Thomas; more Frank than Franc but am hoping one day I’ll get an A+ for effort.

My love affair for a French phrase sweatshirt began back in the ’80s. Somewhere between the sleeves of a memorable lilac number adorned with petite fille (named ‘Josephine’ &, most notably for me, ‘Sophie’) & a-n-y-t-h-i-n-g from Ton Sur Ton. I then got a little lost in translation with The Sweater Shop & [insert any sports brand] BIG logo styles up to my early teens before abandoning anything emblazoned altogether; feeling too much like a walking billboard. Too gauche.

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