I can’t remember the last time I felt this excited about a new chain store launch. Hailing from the stable of one my ultimate High Street heroes, H&M (I still call it Hennes), I’ve been awaiting ARKET‘s arrival to UK shores with excitement; signing up to the Mailing List as soon as I heard the first whispers of the concept online.
I made it down to the shiny new store on Regent Street, London at the first opportunity. It didn’t disappoint. I’m already planning my visit to the newest (& even bigger) Long Acre branch.
Fast, fun fashion & throwaway ‘bargains’ are an easy shopping habit to form particularly when shopping for our kids. It’s also an easy habit to break. Yes, children can/do grow like weeds & inevitably their garments double up as splashbacks for all manner of stains, but a bit of clever consumption can go a long way & still be kind on your purse.
You don’t have to look further than the High Street to find truly lovely pieces that are going to be worn repeatedly then passed on to siblings & friends, re-sold, donated or recycled*.